Our Story

I’m Chaya — mom, business owner, and founder of BITZ.

Over 20 years ago, I started BITZ as a creative outlet while raising my daughters. What began as a small passion project quickly grew into a curated jewelry brand — one grounded in style, connection, and real life.

Every piece is selected with intention. Clean lines, subtle sparkle, and just the right edge — designed to help women feel strong, beautiful, and like themselves again.

What started small has grown into a global brand, but at its heart, BITZ is still personal. I curate each collection with the same purpose I did from day one: to bring confidence and ease into women’s everyday style.

For me, it’s always been about connection — that spark when a woman puts something on and feels like herself again.

What started small has grown into a global brand, but at its heart, BITZ is still personal. Every piece I curate carries the same purpose it did from the start: to bring beauty, strength, and confidence into women’s everyday lives.

That’s the heart of BITZ — and always will be.